Mesivta Gaon Yaakov is a 9th–12th grade Mesivta with a Bais Medrash program — a yeshiva built not just for high school, but for the years of serious learning that follow. Each year, they hold an annual siyum that functions as a dinner with a purpose: celebrate the students, connect with the community, and raise funds for the year ahead.
The Challenge
A strong program doesn’t sell itself. Gaon Yaakov needed video content that could communicate the depth and character of the yeshiva to donors — at the in-person siyum and in the online campaign that followed a few weeks later.
Our Approach
We created films designed to work across both phases. The goal was for anyone watching — whether a longtime supporter in the room or a first-time donor online — to feel what Gaon Yaakov is actually about: the learning, the relationships, the standard the yeshiva holds itself to.
The Result
The school’s own leadership reported that the videos made it infinitely easier to raise — and surpass — their goal of $750,000.
